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Diagnostic Services



CMI prefers to utilise an evidence based approach to ensure professional development activities meet the current and emerging needs of its clients. We offer analytical survey services to help guide professional development offerings and have sophisticated web-based surveying capabilities that are quick and easy to use.

CMI has surveys that can be further refined to suit unique aspects of different organisations and also offers a survey development service where we can design surveys to capture qualitative and quantitative information across a single work area or whole organisation. CMI also offers range of survey reporting services and can provide sophisticated multivariate statistical analysis if required.

Creativity and Innovation Audit

The Creativity and Innovation Audit (CIA) is based on a psychological model of creativity and innovation and measures a number of human and workplace factors Creative Mastery International (CMI) has identified as critical to creative performance. Developed by senior psychologists and academic researchers, the CIA is like a ‘creative health check’ for organisations and enables targeted learning and development planning and increased insight into the internal factors that support or limit workplace creativity and innovation.

The logic underlying the CIA is that optimised creative performance is a function of collective employee capabilities, leadership and available resources (enabling factors) interacting positively with the organisation’s vision and values. Thus, creative performance is built on the base of a strong and creative vision and the matching of that vision to the organisation’s creative human capital, leadership and resources.



The CIA consists of three main parts relating to each of the above three interacting dimensions:

Part One: Creative Performance (assessing elements of creativity and innovation within the organisation) and employee engagement and satisfaction indicators.

Part Two: Enabling Factors (assessing both the enabling human and resource/system factors that collectively support creative and innovative performance).

Part Three: Organisational Vision & Values (assessing the strength, alignment with daily practice, and commitment of staff to the organisational vision & values).

The three parts consist not only of factors relating specifically to innovation and creativity, but also to general workplace practices and general employee confidence and engagement. This is because effective creativity and innovation must be developed on a strong foundation of effective organisational practices.



"We are disturbed not by events, but by the views which we take of them." - Epictetus
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